Case Studies
Branding & Strategy
Building a national
start-up brand.
1 of 4 case studies
Our team had the privilege of working with RedBalloon.work from its early days, playing a pivotal role in shaping and executing the marketing strategy that helped propel this fast-growing start-up to national recognition.
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Our work began with a comprehensive company rebrand, followed by extensive research—including focus groups and market analysis—to pinpoint the core challenges faced by business owners in the emerging "Freedom" economy. Using these insights, we identified and defined RedBalloon’s Total Addressable Market (TAM), ensuring we had a clear, data-driven path forward.
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With a strategic blend of low-cost, high-impact marketing tactics, we launched an agile outreach campaign that included PR efforts targeting key media outlets, influencer collaborations, podcast appearances, and dynamic social media messaging. This approach quickly positioned RedBalloon as a leading brand among center-right influencers, conservative business owners, and major news outlets, driving brand recognition and credibility.
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To further amplify growth, we strategically built partnerships and leveraged content-driven marketing, resulting in a 300% increase in organic traffic and a remarkable 600% boost in revenue over just 18 months. Our results speak for themselves—RedBalloon is now a trusted name within its market, thanks to a combination of smart strategy, creative execution, and relentless focus on delivering value to its target audience.
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This is the kind of transformative impact we deliver for our clients. Let us help you take your brand to the next level.